About Us - Monroe Avenue

This website is sponsored and operated by the Monroe Avenue Merchants Association, Inc., a 501(6) Non-Profit Business League Corporation.

Our Mission:

To promote, within the Greater Rochester Metropolitan Area, the common interests of Monroe Avenue businesses in the City of Rochester from the Inner Loop to Culver Road, encompassing the Avenue thoroughfare, cross streets and side streets
To recruit appropriate businesses to fill vacant/unused commercial space
To establish an image, appearance and theme for Association Businesses that attracts the goodwill and support of Community residents
To advance the collective business environment and economic well being of the areas served by the Association
To assist Association Businesses to effectively navigate governmental administrative procedures, and to advocate for financial, business enhancement, governmental and institutional support for Association Businesses
To organize and encourage Association Businesses to volunteer their talents and organize community service events within the Community for the betterment of the Association Businesses customers, Community residents, and the improvement of business conditions for Association Businesses
To foster a spirit of fraternalism among Association Businesses
To Support the physical improvement of the neighborhoods in which the Association Businesses are located
To establish policies and institute programs that uphold and foster the above.